Your mission
This is a player–manager Demand-Gen Lead role suited to an ambitious marketer ready to own our inbound engine. You’ll lead demand-generation strategy while executing campaigns yourself—optimising our website and funnel, running content-driven acquisition, and supporting major product launches. Experience in sports, fitness, or sports-technology is a strong plus.
The role is based in Boston or ideal for someone willing to relocate to Boston and work closely with our US commercial team.
Key Responsibilities
The role is based in Boston or ideal for someone willing to relocate to Boston and work closely with our US commercial team.
Key Responsibilities
- Own demand generation across web, SEO, CRO, content, paid acquisition and inbound campaigns.
- Build lead magnets, webinars, nurture flows, and segmented messaging.
- Support major product launches through coordinated PR, content, and creative campaigns.
- Develop nurture and warm-outbound systems plus mid/BOFU assets (case studies, ROI tools, demos).
- Collaborate with Sales, Product, and Content teams; coordinate contractors/agencies.
- Lead event and activation marketing including major brand collaborations
- Own and measure funnel performance and report on campaign impact.
- A predictable, scalable inbound engine delivering high-quality opportunities.
- Strong, differentiated messaging for performance sport, coaching, and fitness markets.
- Well-executed product launches that drive awareness, engagement, and adoption.
- Continuous improvements in key KPIs website performance and conversion.
- Effective nurture and warm-outbound systems accelerating movement through the funnel.
- Collaborative, high-quality marketing execution supporting global expansion.